Janet Boguch and Skye Richendrfer, both experts in the field of nonprofits, will share ways to capture, motivate and engage different constituent groups to bring Gen X, Y and Z'ers to your cause and to your organization. This special seminar will focus on understanding different demographic groups? needs and interests, including the importance of understanding social networking as a vehicle for raising awareness and funds. Attendees will leave with new tools and strategies to help them succeed and raise funds using new technology during these tough economic times.